One Man And His Shoes

The Nike Air Jordan was not just a sneaker – it was one of the cultural phenomena of the 80s and 90s. We – Yemi, Michael, and Will – are now experienced filmmakers but, as kids in that era, there was nothing else we wanted more on our feet. The style, the colours, the painfully cool Spike Lee joints for adverts made the Jordan an instant, desirable, transcendent classic that has endured over 30

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Genre
Documentary
Scope
Feature
Seeking funding for
Completion
Campaign type
All or Nothing
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One Man And His Shoes

Genre
Documentary
Seeking funding for
Completion
Scope
Feature
Campaign type
All or Nothing

We have done everything we can as creatives, improvising, using our own kit, we have been through hell and back to get to this point, where we have been selected for SXSW. HOWEVER – despite everything we’ve done, this story CANNOT be told as the lawyers and the brands are protective of their image. So we need YOUR HELP to deal with these FINAL PROBLEMS! We’ve done everything we can, but we now need you!

One Man And His Shoes

‘One Man and His Shoes’ tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business. But it is also a story with a dark side – manufacturer Nike's high price tag and genius marketing strategy has fuelled a demand so high that since 1989, young people have killed and been killed for a pair. Nike has turned a blind eye. This film is a parable of America's dark love affair with consumer capitalism and celebrity culture.

Using a mix of archive and graphical animation to support a story-line set in motion by those who made it happen – characters from the world of sport, music, fashion and culture – we are taken back through an era that feels so distant, even nostalgic, but was only a few decades ago. For Director Yemi Bamiro, it was important to use a contemporary animated style that gives the film a super stylized look and fast-paced effect. With a soundtrack and score that nods to the 80’s and 90’s hip hop scene, so inextricably intertwined with this brand, the film blends retro cool with the contemporary for a youthful feel. 

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